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Segmentation
Introduction
Module Introduction (1:05)
Outcomes (2:58)
Resources
Module Content
Why does segmentation matter? (2:53)
What problem do you solve? (3:14)
Who is your ideal customer? (8:33)
Who are your buyers? (5:50)
Total addressable market (TAM) (3:59)
ARPA (3:10)
Formula to success (3:01)
Additional Resources (1:54)
Masterclass Interview
Segmentation interview (59:39)
Wrap Up
Wrap up and your three things (4:55)
Quiz
ARPA
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