By the end of this module, you will understand:

  • The three types of pain
  • The three pain challenges
  • How to identify pain
  • What to do once you have identified the pain and want to move forward

This is a very rich topic, because no one would disagree if you said “you have to find a person’s pain before you sell to them” - yes, of course, but how do you do that? That's what this module talks through...